Baby & Kids Inspiration

What’s happening in the world of Baby & Kids? Discover inspiring brands, standout products and insights to help you stay relevant to parents and young families.

Trends your customers are looking for

From bold colours to smart products and more conscious choices: discover the trends shaping tomorrow’s product ranges.

Smarter buying

Make more informed choices when it comes to building your collections, selecting materials, planning for the seasons and choosing brands that fit your store concept.

Stronger selling

Get more out of your presentation, communication and in-store experience with practical ideas for independent retailers.

Brands to discover

From trusted names to exciting new finds: discover brands that respond to what matters to parents today.

Everything for every stage of family life

+200 PRODUCTS

Clothing

Comfortable basics, bold prints and collections for every season.

+150 PRODUCTS

Toys

Play, learn and discover with products that keep children engaged and inspired.

+120 PRODUCTS

Shoes

From first steps to everyday adventures: comfort and style for little feet.

Decoration

Furniture, textiles and accessories for children’s rooms with a story of their own.

On the way

Practical solutions for families who want to travel comfortably and safely.

Care

Thoughtfully designed products for sleeping, feeding, bathing and everyday care.

Products that stand out

A selection of products inspired by current colours, materials, everyday moments and the changing needs of young families.

Wooden Balance Game - Jollies

Jollein

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Meet Nattou

Step inside Nattou and discover the brands, collections and expertise behind the showroom. Get personal advice and discover which products are the right fit for your store and customers.

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Upcoming events

Meet brands, discover new collections and get inspired during our Monday Openings and other Baby & Kids events for retail professionals.

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Baby & kids

Fashion

Home & living

Jan 11, 2027

Save the dates - Events 2027

Make your agenda 2027 future-proof already! Put the most important procurement moments in your calendar.

Baby & kids

Sep 21-22, 2026- 10:00 AM - 06:00 PM

Kids World Days - September 2026

More than 300 brands present their new collection packed with novelties. This is the perfect moment to score the most beautiful items for your shop or webshop.

Baby & kids

Sep 28, 2026- 10:00 AM - 05:00 PM

Monday Opening baby & kids - September 2026

More than 300 brands present their new collections there. From baby and children's clothes, to accessories, gifts and decoration for the most beautiful children's rooms.

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Plan your visit

Find out when the showrooms are open, how to request access and where to find Baby & Kids. Everything you need to arrive at Trademart well prepared.

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More inspiration for your store

From smarter buying decisions to responding to the changing expectations of parents: discover insights and practical tips to strengthen both your product range and your store.

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Baby & kids

Sep 07, 2026

Sustainable baby & kids products: what do parents expect?

Today's parents do their homework. They read labels, look for certifications and ask questions about origin and materials. And that only makes sense, every parent wants the best for their child, right? Sustainable baby & kids products are increasingly becoming a basic expectation, and as a retailer you can play an important role in that. Here you'll find more about what sustainability actually means and how to respond to it smartly with your product range.

Baby & kids

Sep 04, 2026

From concept to collection: how to buy children's clothing as a retailer

Thousands of brands, endless trends and a market that never stands still: sourcing children's clothing is easier said than done. The right materials, a clear style, a reliable supplier: they're all pieces of the same puzzle. In this article, we explain step by step how to put that puzzle together. That way you'll be ready to build a strong store concept with a range that fully matches your customers.

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