Maximalism is back: this is how you cleverly respond to this interior trend

Grey and well-behaved? We've slowly had enough of it. According to architect and interior designer Amaël Hazza we say goodbye to minimalism and fully embrace color, rich materials, and unique objects again. Welcome back, maximalism! 

And if you think that now we can just mix everything from vases to prints haphazardly, you're wrong. It's about a thoughtful mix of colors, shapes, and styles that together tell a story.

Maximalism is all about personality. Different colors, patterns, and styles can coexist as long as the whole is cohesive.

An interior no longer needs to look like a catalog. A mirror from the flea market, a handmade vase, and a sleek designer chair? It's all possible. Those unexpected combinations give character to an interior.

After years of calm, almost identical interiors, consumers once again crave warmth and individuality.  They want a home where memories, discoveries, and personal favorites come together.

According to Hazza, you build such an interior little by little, not in one afternoon. Maximalism is about collecting and carefully combining. A special lamp here, a vintage chair there: the most unique interiors grow one piece at a time.

Because uniqueness and character are important again. That's why they are increasingly looking for:

• objects with a story;

• craftsmanship and visible imperfections;

• rich colors and materials;

• vintage or vintage-inspired shapes;

• pieces that are not in every living room.

Use your shop floor to showcase surprising combinations. Work with small settings where colors, materials, and styles come together. This way, customers immediately see how they can apply the trend at home. Need more inspiration? With these tips, you translate the trend to your offerings:

• Start small: lamps, vases, mirrors, and tableware are accessible entry points.

• Dare to embrace color: burgundy, chocolate brown, moss green, and terracotta immediately add warmth and have that vintage vibe.

• Mix old and new: combine modern pieces with wood, natural stone, chrome, or vintage accents.

• Tell the story: mention the designer, the material, or the craftsmanship.

• Give showpieces breathing space: maximalism works better when not everything screams for attention.

The most important lesson? Maximalism isn't about more stuff, but about more character. Help customers combine with purpose, and your offerings will stand out more immediately.